NEW ARRIVALS
Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).
JUST FACE IT
We have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.
OUR PROMISE
PARABEN FREE CRUELTY-FREE TALC-FREE
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In theBalm of your hand - Greatest Hits Volume 2 PaletteDescription Because a great hit deserves a seq...Description Because a great hit deserves a sequel! Create countless looks with this all-inclusive makeup-must featuring blendable eyeshadows, blushes, a matte bronzer and champagne-hued highlighte...
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Nude dude PaletteDescription Because you deserve the bare-y...Description Because you deserve the bare-y best! This natural eyeshadow palette includes 12 triple-milled shades with buildable hues that can be worn alone or layered for added intensity and d... -
Schwing Black Liquid EyelinerDescription This liquid liner is a home ru...Description This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning lo... -
Autobalm Grl PowderDescription Put the petal to the metal with GR...Description Put the petal to the metal with GRL PWDR. This cheek palette features 3 beautiful matte blushes and a lustrous blush/highlighter topper sure to stop traffic. Use the blushes individual... -
Bahama MamaDescription For a fresh-off-the-beach glow! Th...Description For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyes... -
Mary-Lou ManizerDescription Mary-Lou might not be innocent, bu...Description Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle...
